Becoming a 'Pioneer'

creating awareness around racial capitalism

For more information, send an e-mail to racialcapitalism2018@gmail.com

Become a ‘Pioneer’

This work is the result of the process we went through during our cultural diversity minor. The video showcases the student body and the students in the video represent the make up of the current student body. The quotes that can be heard throughout the video are derived from the current recruitment campaign and are based on experiences from students of color within the Willem de Kooning Institue. The goal for this video and the reason behind this contrast, is to create awareness around the concept of racial capitalism and to create a conversation about ways to stop using racial capitalism as a form of advertisement. The video serves as a tool to showcase the reality that contrasts with the advertisement video. The reason why this video is contrasted, is because of the fact that the original video uses racial capitalism as a form of advertisement. It advertst itself as diverse, while the school in reality is not. Our video is an attempt to show the reality when it comes to race within the Willem de Kooning Institute.